I turn new platforms into experiences people actually use.

I'm an Experience Strategy Lead working where brands meet immersive tech. I've taken projects from discovery to launch on Apple Vision Pro, Meta Quest, AR glasses, WebAR and Roblox, for partners including Tequila Don Julio, Starbucks, Morgan Stanley and the PGA TOUR.

My work starts with finding the stories worth telling and understanding what we want participants to feel. From there it moves through concepting and pitching, prototyping, playtesting and launch. I push for analytics from day one, because the data from each release shapes the next one.

Before immersive, I spent years in design and print production, managing large-format graphics projects. Outside client work, I build my own products and ventures, and I fly drones as a certified Part 107 pilot.

Toolkit

• Product strategy
• Spatial computing
• AR / WebAR
• Vision Pro
• Meta Quest
• Roblox
• Unity
• Prototyping
• Playtesting
• Analytics
• Looker
• Power BI
• Adobe Creative Suite
• FAA Part 107 drone pilot