Immersive product +
experience strategy
+ @T33B

Tim Bergerhofer

Portfolio '26 +

Product lead taking spatial, AR and game experiences from first concept to launch, for brands like Don Julio, Starbucks, Morgan Stanley and the PGA TOUR.

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Spatial computing ·
Vision Pro

01

Don Julio

Tequila Don Julio — Apple Vision Pro App

First-to-market Apple Vision Pro app for a premium liquor brand.

Client
Tequila Don Julio
Platform
Apple Vision Pro

Focus

  • Immersive experiences
  • Custom interactions
  • Custom gestures

Computer vision ·
WebAR

02

Odyssey

Starbucks Odyssey — Logo Scan Gamification

Logo recognition that unlocks animation and badges for the Odyssey loyalty program.

Client
Starbucks
Platform
Mobile web

Focus

  • Image target
  • Computer vision
  • Object detection

WebAR ·
Volumetric capture

03

Tour Through Time

Tour Through Time

An AR history experience for THE PLAYERS Championship, starring a volumetric Justin Rose.

Client
Morgan Stanley × PGA TOUR
Platform
WebAR, on-site + at-home

Focus

  • Concepting
  • WebAR
  • 3D capture

Spatial analytics ·
Mixed reality

04

F1 Spatial

Spatial Analytics — F1 Experience

Analytics strategy that drove three rounds of improvements to a headset experience.

Client
F1 activation
Platform
Lenovo & Meta Quest 3

Focus

  • Immersive experiences
  • Spatial computing
  • Analytics

Immersive gaming ·
Roblox

05

PGA Scramble

Roblox PGA TOUR Scramble

A Roblox golf world that ran alongside the FedExCup, with live and historical data.

Client
PGA TOUR
Platform
Roblox

Focus

  • Immersive gaming
  • Data integration
  • Digital collectibles

Conversational AI ·
Roblox

06

Alpine

Alpine Brand Ambassadors

Two AI-powered NPCs with their own personalities inside a branded Roblox world.

Client
Alpine
Platform
Roblox, mobile

Focus

  • Mobile
  • Roblox
  • NLP

Behavioral economics ·
UGC

07

Collectibles

Digital Collectibles Research

A scarcity-based pricing model for digital collectibles, built with a behavioral economist.

Client
Research program
Platform
Roblox

Focus

  • Roblox
  • UGC
  • Digital collectibles

AR glasses ·
Training

08

KiTTCH

KiTTCH — AR Cooking Mode

Hands-free AR cooking instructions, timers, and menus anchored in your kitchen.

Client
KiTTCH × Snapdragon Spaces
Platform
AR glasses + phone

Focus

  • Immersive experiences
  • Custom interactions
  • Custom gestures

Launched experiences

Shipped across every major immersive platform.

8

Featured projects

From first-to-market Vision Pro apps to Roblox worlds with AI NPCs.

6+

Platforms

Apple Vision Pro, Meta Quest, Lenovo, Snapdragon Spaces, WebAR and Roblox.

Data

Built in, not bolted on

Analytics strategy and live-ops metrics that drive the next round of improvements.