Immersive product +
experience strategy

07 / 08 · Behavioral economics · UGC

Digital Collectibles Research

Client

Research program

Platform

Roblox

Disciplines
RobloxUGCDigital collectiblesBehavioral econ

Overview

Designed and managed a project with a behavioral economist to set pricing guidelines for digital collectibles, including cosmetic items, boosts, and power-ups.

We created a model to price different collectibles and rewards, in both time and money, based on scarcity.